Hi, I’m Amanda.

I help businesses win inbound traffic and turn it into revenue.

In my spare time, I advocate for women’s health & early detection.

What I Do

Search Engine Optimization (SEO)

With over a decade of experience leading SEO strategy, I specialize in keyword research, content optimization, technical SEO (front and back end), and link-building. My approach blends data-driven insights with an understanding of real human behavior and intent. Search engines may rank pages, but people are the ones clicking.

Website Management

Managing a website well means knowing how to keep a lot of moving parts in sync. Over the past 10 years, I’ve led full-site redesigns, handled ongoing maintenance and tech stack integrations, and driven performance optimization. I collaborate closely with dev, design, content, product marketing, and ops teams to keep projects on track and aligned with business goals.

Conversion Rate Optimization (CRO)

Effective CRO is part art, part science. I build A/B testing programs that balance data analysis, UX principles, and smart design to improve performance without compromising the user experience. The goal? Drive results and keep things honest and user-friendly to maintain a positive brand experience.

How I Do It

Skills

Website Management

Conversion Rate Optimization (CRO)

Search Engine Optimization (SEO)

Managing High Performing Teams

Cross-Team Collaboration

Data Tracking and Analysis

Budget Planning and Management

Information Architecture

Tools

Google Analytics 4 (GA4)

Wordpress

Salesforce

WP Engine

Navattic

Qualified

Ahrefs

Google Tag Manager

Google Search Console

What I’ve Done

What People Say

  • "Working with Amanda was a privilege and I hope I get the opportunity to partner with her again. She approaches her work with passion and rigor, notably she is able to balance a deep technical command of demand generation with genuine creativity and open-mindedness. 10/10 would recommend."

    Michael Loiacono, former SVP, Sales and Marketing, Verb

  • "Working with Amanda was an exceptional experience. She significantly improved our e-commerce organic traffic and blog content. Her expertise in keywords, SEO, page titles, and more was evident throughout the process. Amanda's thoroughness and knowledge made a real impact, and I highly recommend her!!!"

    Allison Schickel, CEO, Brobe

  • "I had the pleasure of working alongside Amanda at Verb. As a manager, she was so invested in making sure I was growing both professionally and personally and great at advocating for me. I feel that working alongside her made me better and I learned a lot from her, both in terms of tactical skills and the way that I want to show up in the workplace!"

    Leah Bury, former Digital Marketing Manager, Verb

  • "Amanda successfully balances technical expertise and stretegic planning. From building realistic plans that drive organic traffic growth and pipeline generation, to executing tactical suggestions that increase SEO rankings on key webpages, Amanda bring best-in-class website improvements to the table that deliver on the company's goals."

    Tobias Del Fa, Former Director, Growth Marketing, AlertMedia

  • "Amanda is an absolutely incredible asset to any marketing team. One of my favorite things about working with Amanda is her relentless focus on data driven decision making. And in addition to her technical marketing skills — she’s also just an incredible addition to any team."

    Smith Puerto, former Director, Customer Success, Verb